Author Archives: jamesthekat

WOW Air Cyclothon

Head winds, Tail winds, Alliances and Sprints. All terms I use at work, and relate to Aviation and Commercial Strategy.  But today I’m going to talk about them not in context of an airline, but an airlines endurance event. The … Continue reading

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Last One Standing

Last One Standing Sometime last year, after completing my first 100km ultra I saw this race advertised… It grabbed my attention for its simplistic concept that sparked so many questions! For many people those questions would have been ‘why…?’ or … Continue reading

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Berlin Marathon 2011 – Been there, done that, paid extra to get the t-shirt!

After a very hot Brighton Marathon – where I got 3h30. I was hoping that with some good solid fast long runs in the bank, Berlin would have given me a sub 3h30, poss 3h20 time… It was hot. Again. … Continue reading

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Pre Berlin

My taper has officially started! So why don’t i feel like I need to taper? I have told anyone who will listen – so I’ll tell you too. I’m not doing another autumn marathon* as I officially don’t like training … Continue reading

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Pre Brighton Marathon

We all know what happens when you over do it… Burn out. Injury. Several steps back. But if you under do it the results are missed potential, disappointment and stagnation. If you had to choose between this rock and hard … Continue reading

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Nike Grid

Nike Grid The phrase ‘off the grid’ Normally refers to a person who removes themselves from their connected lifestyle. No Internet, no mobile, no catching up and generally switching off from external contact for a period of time. My idea … Continue reading

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